3 Seller mistakes you can’t afford to make
Selling your home is an emotional part of life. We want you to be as prepared as possible. We’ll make sure you won’t make these 3 mistakes sellers most commonly make.
1. Attachment Issues
Problem: You love your home, and expect buyers to see all the irreplaceable memories that you shared in it. This attachment often leads to failing to make proper repairs that can dramatically increase the home’s value and think professional staging is unnecessary.
Solution: Make sure you’re truly ready to sell. This can be a very emotional process and you need to be fully committed to selling. Once you’ve decided you’re all in, start thinking of your home as a business transaction.
We understand how important your home is to you, and are here to make sure you stay on track!
2. Pricing Panic
Problem: You list your home for more than recommended. After a few months of your home being on the market, you start to panic.
Solution: Correctly price your property. Overpriced properties end up driving the price down. Correctly pricing your home can lead to a bidding war, often ending in an offer above asking price.
We will show you homes similar to yours so that we can gauge an appropriate asking price. We also will take a look at the average days on market for comparative properties so you can know what to expect.
3. Ineffective Marketing
Problem: Your home has been for sale, you’ve attracted some buyers, but no one loves your home quite yet.
Solution: Selling a home is no different than selling a product. In order to sell effectively, you must market and advertise. We get your home the maximum attention it deserves. Every listing we get receives a Facebook and Instagram advertisement with a boost of each post to an audience of thousands of potential buyers. We have an email database of thousands of potential buyers. The great thing is, we can also retarget those that see your listing so they are kept up to date on any changes with the property!
Thinking of selling?
We provide a comprehensive digital marketing strategy to sell your home. Our approach includes targeted Facebook advertising, email marketing, content marketing, and personalized 1-to-1 outreach.